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Pricing Strategy - Unlimited Sip club by Panera Bread

Project type

Pricing Strategy

This project analyzed Panera Bread’s $14.99/month unlimited coffee subscription to assess its profitability and strategic impact. By comparing competitor pricing and evaluating consumer willingness to pay, the project highlighted how Panera uses a loss-leader strategy to drive foot traffic and increase sales of higher-margin menu items while strengthening customer loyalty.

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