New Product Development

This project evaluated market potential and consumer interest for PawPal, a smart pet health tracker and app designed to monitor biometric data, track activity, and provide vet reports. Our team tested the concept through a Qualtrics survey of 41 pet owners, gathering insights on purchase intent, feature preferences, and willingness to pay.

My role was to contribute to the survey design, ensuring clear measurement of feature importance and benefits, and to analyze the data to segment potential customers and assess pricing strategy. I helped translate findings into actionable recommendations for product features, pricing, and user engagement strategies.