Data Analysis Project

This project analyzed U.S. consumer perceptions and purchase intentions toward electric vehicles to provide strategic recommendations for a leading EV manufacturer. Our team collected survey data on demographics, driving habits, environmental attitudes, and EV feature preferences.

My role was to design the survey in Qualtrics and use SAS to clean, analyze, and interpret the data. I applied statistical tests to identify key adoption drivers and barriers, which informed recommendations for marketing, product positioning, and infrastructure planning.