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BreadTalk - India Launch
Project Type
Brand Launch
Led the visual merchandising, social media strategy, launch event execution, and post-event engagement for BreadTalk’s entry into the Indian market. The goal was to create a premium yet inviting brand experience that aligned with BreadTalk’s global aesthetic.
From crafting in-store visual stories and influencer invites to designing social-first content and managing live coverage, the campaign generated strong footfall, online buzz, and a seamless customer journey from curiosity to conversion.
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