CV

​• Led Coca-Cola's Sprite "Joke in a Bottle" campaign strategy, boosting engagement, sales, and brand identity through humor-based marketing.

• Launched Google Home Mini "Donut Shop" activation campaign, boosting smart home technology awareness, social media engagement and

selling 15,000+ units in 4 weeks.

• Designed content-rich activations and experiential marketing initiatives for global brands like Adidas, Coca-Cola, Google Pixel, Philips, and Glaxo Smith Kline improving customer engagement and product visibility.

• Spearheaded the Adidas T20 Retail Toolkit activation, winning the AFAQ Best Activation Excellence Award for innovative team-driven

• Created comprehensive brand identity and end-to-end marketing strategy for startup flatware brand including the design and development of website wireframes to enhance social media presence of the brand.

• Conducted A/B testing for website and social media ads, optimizing engagement and conversion rates.

• Managed e-commerce promotions, achieving 25% increase in online sales through data-driven decision-making on 3P vendors including Etsy, Hudson Bay, Kirkland, Walmart, and Wayfair.

• Recommended pricing strategy to align with customer value perception by conducting competitive analysis.

• Organized and executed trade fair participation, representing the brand at prestigious events such as IHS Chicago and Ambiente Trade Fair, Frankfurt, attracting over 80 potential buyers and generating sales inquiries worth $100,000.

• Leveraged data analytics in Tableau to optimize product portfolios, reducing costs by 18% and streamlining inventory management.

• Led the promotional campaign for Netflix's movie "The Gray Man", constructing a 100-seat theater from scratch. Organized extensive pre-buzz activities in 3 major malls, generating over 20,000+ social media impressions.

• Spearheaded the "The Gang of Dusters" experiential marketing campaign for Renault India, achieving a 35% increase in participation year over year through a data-driven execution strategy.

• Assisted HDFC ERGO, India’s leading insurance company, achieve a 20% increase in sales of their Optima Secure policy through targeted strategies and effective campaign execution.

• Launched campaigns for premium automobile brands, including BMW, Mercedes-Benz, and Harley Davidson, to increase brand visibility through interactive experiences and strategic on-ground activations.

• Proposed and executed the end-to-end rollout strategy for BreadTalk, Singapore's global bakery chain, for its brand launch in India. Implemented a comprehensive marketing strategy featuring multi-touch digital campaigns and visual merchandising, resulting in 300+ event attendees and a 20% increase in digital engagement.

• Managed social media marketing campaigns and tracked key performance metrics to refine strategies, resulting in a 25% boost in sign-ups for an ed-tech platform, GuruQ.

• Delivered 360-degree branding solutions encompassing digital strategy, reputation management, and ATL/BTL marketing for both B2B and B2C